Jaguar has launched a new logo and brand identity as it prepares to transition into an all-electric luxury vehicle manufacturer.
The renowned British carmaker, which is part of Tata Motors, plans to introduce three new electric models by 2026. This strategic shift follows a pause in new car sales for over a year, allowing the company to focus on revitalizing its brand image.
As a key element of this rebranding effort, Jaguar has revealed a contemporary interpretation of its iconic “leaper” cat emblem, along with an ambitious new tagline: “delete ordinary.”
The updated logo, presented as “JaGUar,” features a unique combination of upper and lower case letters designed to create a visually appealing and cohesive look, according to the company’s announcement.
Khushi Agarwal
BJMC 5
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